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Bloomie's will open in The Grove at Shrewsbury on Thursday, Nov. 14, Bloomingdale's said in a news release. It's the fourth location for the concept shop curated with special selections of fashion, jewelry, and beauty products.
The store will be the first of its kind to carry an all-women's collection with "contemporary ready-to-wear" clothing and complementary accessories, among other products.
"Bloomie's is a perfect example of how our brand continues to evolve with our shoppers' needs and preferences," said Rachel Abeles, Bloomingdale's senior vice president of customer and revenue growth. "This Shrewsbury Bloomie's is a milestone for us, it strengthens our presence in the local NJ area and marks our first women's-only location.
"We're excited to bring this curated collection of brands and categories to complement our existing fleet within the New Jersey community, making access easier and more tailored than ever before."
Bloomie's will feature brands like Mother, Veronica Beard, Rag & Bone, Cinq a Sept, L'Agence, Staud, Tory Burch, Chanel Beauty, Charlotte Tilbury, and Roberto Coin.
Shoppers can also enjoy grab-and-go food options from 40 Carrots. The cafe will sell treats like frozen yogurt, salads, and sandwiches.
The grand opening for the Shrewsbury Bloomie's will include a winter wonderland event. Customers can find branded activations, featuring fun, fashion, and exclusive gifts at "Bloomie's Winter Village".
The winter fun will continue with "Bloomie's Holiday Bash" on Saturday, Dec. 7. Customers can enjoy a private sip-and-shop before opening, with brunch bites, music, and giveaways.
Bloomie's also has locations in Fairfax, Virginia; Skokie, Illinois; and Seattle.
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